Brandholic

It is quite apparent that influencer marketing has spread out to almost all possible branches of marketing, and has even tapped the B2B landscape. With paid advertising increasing in cost and decreasing in effectiveness, companies, big and small are moving towards influencer marketing by hiring the best influencer marketing companies in Delhi and are deriving exceptional results. This trend has also entered the realm of B2B and is here to stay. So what is B2B influencer marketing? Let’s find out. 1.       Influencer marketing is a need for B2B for a variety of reasons, one of the most important being the average purchase size. Since the purchase size in B2B is small, word of mouth and referrals become crucial factors for companies to rely on.   2.       B2B influencer marketing doesn’t give results in a jiffy. Any B2B influencer marketing program that is being initiated takes time to work. Since the purchase decisions as...

Influencer marketing has expanded to an extent that it has become a necessity, because of its highly effective nature and promising scope. While influencer marketing houses countless strategies for brands to improve their visibility and gain conversions, one approach that never fails to gather attention is blog content. Here are 4 critical reasons why blog content is an important part of the influencer marketing space: 1.     Blog content is beneficial for SEO Blogs are beneficial for search engine optimization in the sense that they are indexable and enhance your backlink profile to help you rank higher in the search engine result pages. Blogs help your website rank higher, because of the search-related keywords used in them, making your website appear in the top searches. 2.     Blog content lasts longer In sharp contrast to social media posts that last no more than 24 hours, blog content has a longer lifespan. The blogs can be shared an...

Influencer marketing is an industry that has gained momentum over the past decade and has become a billion-dollar business, both for brands and influencers. If we talk about facts, the total expenditure of influencer marketing was estimated to be close to $1.5 billion in the year 2018, and the beginning of a new year exhibits immense potential for a raise in the numbers. Companies are looking for the best influencer marketing agency in India to boost their marketing efforts, and are deriving exceptional results from the same. If you are a brand looking forward to achieving great heights with your influencer marketing campaign, here are some ingredients that you need to put in: ·          The influencer(s) that you work with are likely to charge you money, depending upon the industry they belong to and the reach they have. ·          As a brand, you need to have some of your products as giveaway...