Brandholic

The term “influencer marketing” has recorded a whopping 325% increase in search results on Google in the present times, thanks to its promising nature and huge scope. Nowadays, influencer marketing has become the need of the hour, with brands making the most of their marketing efforts. While some brands are enjoying high sales and increased ROI, others are unable to convert their leads. The latter consequence comes as a result of the mistakes made by marketers. If you are a budding brand and are looking forward to taking help of influencer marketing, then look below to avoid the mistakes that brands make: 1.     Picking the wrong influencer If you are a fitness brand, you cannot hire food influencers! Understand that your niche must match with the follower base of the influencer that you choose. Therefore, while planning your campaign, make sure that you pick the right influencer for it. If you are unable to do so, you can connect to an influencer marketing a...

Twitter has come out to be one of the most promising platforms in the present age, impacting millions of people across the globe. That one 280-character long tweet holds the power to cause change at large, which is why social media influencers and brands find it to be a preferred platform to influence people on a huge scale. If you are a brand, influencer marketing is just the right tool for you to build your reach and attract customers. But, what is it that will attract influencers and induce them to collaborate with you? Don’t worry, we have your back. While some brands take the help of an influencer marketing company in India for collaborations, some are established enough to make the best out of their brand image. Here are some of the fool-proof steps that you can incorporate as a part of your brand strategy to attract influencers: 1.     Reply to the tweets Did you see an interesting tweet by a famous influencer, and want to collaborate with him/her? ...

In the present digitized world, influencer marketing is a storm. Both brands and influencers are making the best out of it, adding value to themselves and the industry. Supporting them throughout the process are the influencer marketing agencies in India , offering unsurpassed professional assistance. Valuable and effective as it is, this form of marketing has some strong pillars that make it special. Let us take a look at the five Key Performance Indicators of influencer marketing: #1:   Website traffic In order to determine the success of your promotion and marketing efforts, website traffic is the most important. Measuring the website traffic Google Analytics is one tool that you can use. With such a tool, you can assess metrics like new users visiting your page, total sessions recorded, time spent and the page views. #2: Social Media Awareness Tracking the growth of a brand on social media is easier than the other indicators. This involves digital as well as ma...