All you need to know about the KPIs of Influencer Marketing


In the present digitized world, influencer marketing is a storm. Both brands and influencers are making the best out of it, adding value to themselves and the industry. Supporting them throughout the process are the influencer marketing agencies in India, offering unsurpassed professional assistance. Valuable and effective as it is, this form of marketing has some strong pillars that make it special.
Let us take a look at the five Key Performance Indicators of influencer marketing:

#1:  Website traffic
In order to determine the success of your promotion and marketing efforts, website traffic is the most important. Measuring the website traffic Google Analytics is one tool that you can use. With such a tool, you can assess metrics like new users visiting your page, total sessions recorded, time spent and the page views.

#2: Social Media Awareness
Tracking the growth of a brand on social media is easier than the other indicators. This involves digital as well as manual tracking. Brands can also measure trends particular to their niche, and see what’s benefiting them the most.

#3: Engagement Rate
Measuring the engagement rate is an important aspect of influence marketing, as it gives a true picture of how a particular campaign is performing, just by the likes, comments, reactions, shares, brand mentions, and comments.

#4: Lead Generation
Improvement in brand visibility will result in lead generation, which further enhances the conversion rates. This can be done by publishing content that is unique and engaging and posting it on platforms that receive the maximum engagement.

#5: Sales
If the campaign is targeted towards increasing sales, then this metric becomes the most important. Traceable links and unique codes are the best way to measure sales and also assess the ROI.

Conclusion
If you are a brand looking forward to shining on the digital space, keep these KPIs in mind. For professional help, contact the best Influencer marketing company in India and get ready to make a mark in this rewarding industry.

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