Brandholic

Influencer marketing has emerged to be one of the most effective marketing domains, helping brands and people at large. There are many influencer marketing agencies in India that are connecting brands and influencers, and bringing them on a common platform, for them to unite and grow. Brands, nowadays, have access to a wide range of influencers, depending on their budget, their requirement and their popularity. In the sea of influencers, one domain that has emerged out to be effective and promising is the celebrity influencer. Brands, big and small are adjusting their budgets to be able to work with these celebrity influencers and make their brand value to unimaginable heights. If you are a brand and are looking forward to boosting up your marketing strategy, then keep reading! Who is a celebrity influencer? A celebrity influencer is one who has a huge follower base and is known across industries. They encompass great value because of the job they do, and hence exhibit ...

Brands sell and promote thousands of products every year, with the sole motive of gaining profit. But amid this ROI scenario, the emotional connect with the audiences goes missing. That is when feedback comes into the picture. Naturally, some of those feedbacks provided by customers will be positive, and the others negative. While well written reviews can do wonders to your brand; negative reviews can leave a bad impact on your brand’s sales and reputation. For example: Suppose that you own a restaurant chain. A person checked in with his friends and experienced poor services at your restaurant. Since he wasn’t satisfied, chances are that he will write a negative review on the platform that you’re listed on, so that people know about it and do not consider the restaurant when planning for outings. That is what negative reviews do to your brand. But don’t worry, as it happens with everyone. All you can do is to make the customer experience more personalized and satisfactory. ...

Twitter has become one of the most popular platforms on the digital space, connecting millions of people together. The “blue bird” has not become a means of communicating information but is also an important social media platform for people to express themselves freely. One thing that has taken a leap over the years is that brands and influencers are using this platform as a means to increase their online presence. They are making the most of that 280- character limit to bring out something that is worth the attention of their audiences. While some are using their experience, others are taking the help of influencer marketing companies in India to be able to use Twitter to its full potential. Here are some steps that you can follow to boost your online presence: 1.     Tweet regularly As a brand, it is important for you to be active on the platform that you have the highest expectations from. For Twitter to serve you well, you need to tweet on a regu...

Influencer marketing has become a popular form of marketing, with brands leaving no opportunity to make the best out of it. They are collaborating with influencers, putting in great content for their audiences, and generating conversions, big time. While some are hiring the best Influencer marketing companies in India to do the job for them, others are making use of their experience in this field to increase numbers. If you are a brand that has just established itself, it becomes important that you increase its value and reach so that people know who you are and what you give to the industry. That is when micro influencers come in the picture. A micro influencer is a social media influencer 2000- 50000 followers. If you are a budding brand, it is better to choose micro influencers over their larger counterparts. Here are the three main benefits that you enjoy as a result of collaboration with a micro influencer: 1.     Affordable Since you’re a buddi...

Influencer marketing is a huge umbrella, encompassing various domains that are unique in their own way. These very domains are nothing but the influencer marketing campaigns, which, if run effectively, can do wonders to a brand’s online presence. These campaigns come in various forms and sizes, and are listed below: 1.     Sponsored content It is a type of campaign in which brands reach out to influencers, and ask them to promote one of their campaigns. Once the brand and the influencer collaborate, the final result comes out to be a picture or a video, featuring the product or service asked by the brand. This is one of the most common campaigns. If you are a budding brand, you can do so by taking help of the best influencer marketing company in India . 2.     Competitions and giveaways Running contests is another popular campaign type that influencers undertake, by launching a contest in which the followers need to like the post, comment...