Types of Influencer Marketing Campaigns


Influencer marketing is a huge umbrella, encompassing various domains that are unique in their own way. These very domains are nothing but the influencer marketing campaigns, which, if run effectively, can do wonders to a brand’s online presence. These campaigns come in various forms and sizes, and are listed below:

1.    Sponsored content

It is a type of campaign in which brands reach out to influencers, and ask them to promote one of their campaigns. Once the brand and the influencer collaborate, the final result comes out to be a picture or a video, featuring the product or service asked by the brand. This is one of the most common campaigns. If you are a budding brand, you can do so by taking help of the best influencer marketing company in India.

2.    Competitions and giveaways

Running contests is another popular campaign type that influencers undertake, by launching a contest in which the followers need to like the post, comment, and share. The winner of the contest gets a gift from the brand that the influencer is promoting. It is one of the best ways to market a product. After all, who doesn’t like a giveaway?

3.    Takeovers

A takeover is another interesting type of campaign wherein the brand hands over its social media credentials to the influencers for a set period of time. This is majorly done to make it more engaging, and to gain engagement through the influencers. Doing so requires a high level of trust between the brand and the influencer.

4.    Reviews

This is a type of campaign, wherein a brand gives its product or service for free to the influencer and the influencer posts a review for the brand in return. This type of campaign is often the most fun, wherein the influencers are seen unboxing the gift for their audiences and showing them how good it looks.

Conclusion

So, know your industry, select the campaign that best suits your brand value, and gets going! For professional assistance with the same, contact the best Influencer marketing agency in India.

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